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Country
Colombia
Completed
May 2025
Work Type
Branding
Technologies
Figma | Illustrator
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Colores del Alma
#9/20
Objective
The design was developed with a sensitive and refined approach, intended to reflect the spiritual and introspective nature of the brand. The use of soft colors and organic shapes—such as the integrated floral element—symbolizes warmth, inner peace, and personal growth. The result is a subtle yet powerful visual identity that resonates with the emotional depth of its purpose, allowing Colores del Alma to connect meaningfully with those seeking self-knowledge and emotional healing.
Description
The objective was to create a visual identity that authentically expressed the essence of Colores del Alma, a brand focused on existential therapies and inner transformation. The branding needed to communicate connection, healing, and emotional clarity.