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Country
United States
Completed
February 2025
Work Type
Rebranding | Website | Social Manager
Technologies
Figma
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Farms Connect
#1/20
Objective
The new identity features a cleaner, more contemporary design that balances tradition with progress. The icon was refined to be more symbolic and scalable, integrating visual elements that evoke the earth, harvest, and community. The new typography introduces a more elegant and confident tone, while the green and gold palette reinforces organic growth and stability. This transition marks a strategic shift: 'New design. New energy. Same mission.' It positions Farms Connect for future expansion with a timeless and adaptable visual system, prepared to support its continued impact in the agrotech space.
Description
The objective was to lead a brand evolution for Farms Connect, modernizing its visual identity without losing the essence of its mission: fostering meaningful connections within the agricultural sector. The rebranding needed to communicate growth, trust, and innovation, reflecting the company's visionary approach and global ambitions.